Following ‘excellent’ development, Celtic & Co. will get more than £25 million.

Former Aberdeen CEO Keith Wyness asserted that Celtic and other Scottish teams might increase TV revenue by “pushing harder” to promote their league abroad.

The 66-year-old, who led Aberdeen as CEO from 2000 to 2004,

also held executive positions at Everton and Aston Villa,

and currently runs a football consultancy that advises elite clubs,

stated on the latest episode of Football Insider’s Inside Track podcast that Scottish football can produce a “brilliant product,”

citing the cup semifinal between Celtic and his former team.

After a 3-3 tie in regulation time, Celtic defeated Aberdeen on Saturday,

April 20, to advance to the Scottish Cup final against Rangers.

The Scottish Premiership’s television contract, which is worth just £25 million a season,

is the 30th most valuable in the world of football with local broadcaster Sky Sports.

Additionally, games are televised in more than 150 nations globally.

Celtic and other Scottish sides must ‘push harder’ to market Scottish Premiership overseas, says Wyness

The Scottish Premiership’s deal is thought to be worth less than £5 million,

whereas the Premier League’s overseas rights bring in almost £5 billion.

Wyness stated on the Insider Track podcast of Football Insider,

“I felt the Celtic-Aberdeen game was a great advertisement for Scottish football.”

Those two matches, along with Coventry vs. Manchester United,

were the two most notable semi-finals of the weekend.

“It was excellent.

Naturally, I was a little let down by the result, but it does demonstrate Aberdeen’s ability to compete.

Despite Aberdeen’s absence throughout the season, they gave Celtic a scare.

The fact that Scottish football may provide excellent results must be kept in mind.

“Scottish football is marketed in a way that goes far beyond the Old Firm.

It demonstrates that the game can have a great degree of intensity and enthusiasm.

To increase those TV deals, I believe the league should put more effort into its marketing and package itself better.

“Clubs rejected China’s offer to purchase the SPL rights because they would have to market the league in a specific way while I was at Aberdeen.”

Also, Southampton and Celtic are vying for the signature of the Bayer Leverkusen star.

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