Exclusive update: Everton’s financial Analysis- commercial income

Exclusive update: Everton’s financial Analysis commercial income

When Everton filed their 2022–2023 financial statements, their commercial revenue dropped

sharply from £76 million to £47 million, which was a result of Usmanov’s forced exit from the

team’s sponsorship agreements.

After leveling off for two more seasons, sponsorship dropped to £39 million in their most

recent set of financial statements.

Even if the Usmanov factor is unquestionably significant, Everton’s on-field performance

is equally strong, which has diminished their appeal to sponsors.

It hasn’t helped that they have problems with the Premier League or its Profit and Sustainability Rules.

They anticipate that new sponsorship agreements with KICK and commercial agreements

with kit manufacturer Castore will help close the gap.

As has been widely reported in the past few days, Cazoo is now being administered.

Numerous analysts have speculated that one of the primary causes of the company’s failure

was its gamble to fully commit to sports sponsorship.

According to a research by The Sponsor, the company’s sponsorship portfolio was valued at

£36.5 million in total, of which £10 million was contributed annually by Everton.