Aston Villa strike kit deal with adidas after issues with Castore ‘wet look’ shirt

The significant acquisition was concluded thanks in large part to Nassef Sawiris,

the billionaire Egyptian owner of Villa who also holds approximately 7% of adidas.

It happened when players on the men’s and women’s teams expressed dissatisfaction with the “wet look” of the present Castore uniforms.

There have been complaints since last summer about how the influence has affected performances all season long.

The shirts would immediately seem saturated and adhere to the body when players began to perspire.

With the new agreement, Villa’s and Castore’s collaboration will terminate at the end of the current season.

The German apparel brand also provides uniform discounts to some of the greatest teams worldwide,

such as Real Madrid, Manchester United, and Bayern Munich.

The Daily Telegraph reports that the men’s, women’s,

and academy teams have signed a long-term contract with adidas valued at “multi-millions.”

Although the Premier League has not yet approved the deal,

there shouldn’t be any issues because adidas has a lengthy history of supplying uniforms to elite teams.

Villa is not the only team considering quitting Castore;

Newcastle has announced that their association with the British corporation will terminate subsequent to the summer.

The 2024–2025 season will see the Magpies move to adidas as well.

In the past, Villa has collaborated with a number of uniform manufacturers, including as Nike,

Kappa, Under Armour, Macron, Diadora, Reebok, Asics, Umbro, and Hummel.

Despite Sawiris’s involvement, they have never worn an adidas uniform,

therefore this is uncharted territory for the team.

Together with new president of business operations Chris Heck,

the 62-year-old was instrumental in closing the acquisition.

In an effort to become a consistent force in Europe,

Villa is eager to carry over their success on the pitch into their economic dealings off it.

The addition of Unai Emery has greatly benefited the team,

who are now second in the Premier League and pursuing an unexpected crown.

It remains to be seen if they can contend for the championship at the end of the campaign,

but for now, they anticipate competing in the Champions League or Europa League in Europe the following year.

They aspire to win the trophy, same as West Ham did the previous season,

and are presently in the Europa Conference League’s round of 16.

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