Rangers and Sky Sports agree innovative change to SPFL TV deal The Scottish Herald

The club already beam out live from every match to the rest of the world but only five Ibrox contests can be shown in the UK as part of the TV deal.

The new arrangement means British viewers will now be able tostump up for a further pair of home matches on demand direct from the club.

The agreement comes on the back of relationship building behind the scenes between the Rangers hierarchy and Sky led by CEO James Bisgrove and new commercial director Karim Virani.

While there has beencriticism in the past of the quantum involved in the SPFL’s TV deal this has never been aimed towards the broadcaster who the club feel are an excellent partner.

While PPV matches offer a lucrative revenue stream for Rangers to tap into further there are also other factors at play.

With further Thursday night European games still to come in the last 16 of the Europe League and

potentially beyond, more Sunday matches are a certainty – a situation that can cause travel difficulties for some supporters and makes offering PPV an appealing option.

Sky had to be extremely selective about their selections after the two Old Firm games since they could have to show a post-split title decider.

Sky was only permitted to transmit four times from each venue.At Ibrox, one Old Firm match has already been completed, and the next one is scheduled to air in early April.

When Phillipe Clement’s team plays Aberdeen at home on February 6th,

cameras will also be there.With two more possibilities to weigh this season that might end up being a close race for the crown, the broadcaster has enough to think about.