Kevin Harvick’s NFL Snub Highlights NASCAR’s Need to ‘Bribe’ Their Drivers in 2025
It seems like NASCAR has a problem. Gone are the days when the stock car racing series had nationwide icons such as Dale Earnhardt or Jeff Gordon. Kevin Harvick’s recent snub at the NFL game between the Carolina Panthers and the Dallas Cowboys is proof enough. It was a clear indication that NASCAR drivers need to be promoting themselves in a much better way. Harvick is a former Cup Series winner, but he wasn’t even acknowledged by the NFL’s X account, while his son Keelan was described as a “young fan”.
However, it seems that the sanctioning body has not just identified but also taken steps to rectify the problem. NASCAR is switching to a driver-centric marketing strategy from 2025 onwards, where racers will be incentivized to participate in promotional activities going forward.